Crain's Cleveland Business
Archives
4/22/01
By: Stan Bullard
Despite the dot-com downturn, computer-based
technological innovations continue to sweep into the world of Cleveland-area
construction companies. The latest entry is set to go live within days as
Construction Network Systems LLC launches a private, members-only network for
the local construction market.
Robert K. Wallace, the company's majority owner
who carries the title of president of sales and marketing, designed
Construction Network's system as a way to avoid the costly and time-consuming
process of handling multiple copies of blueprints -- a process he saw
repeatedly in his job as a concrete salesman.
There's no World Wide Web with Construction
Network. Mr. Wallace eschewed the Internet because he believes direct phone
connections between dedicated computer equipment are more secure than using a
web-based approach.
The idea behind the network is to link general
contractors with their subcontractors and architects in an easy-to-use system
that gives customers privacy to ship plans to each other without downloading
delays and to keep the plans automatically updated. Plans can be displayed to
all the network's members should a contractor wish to do so, Mr. Wallace said.
The software also avoids what Mr. Wallace argues
is the big problem in the industry
-- "the lie (that) I didn't see the change" in the drawings. The
system tracks changes made to blueprints as jobs evolve. A CD-ROM is burned at
the end of the job to provide a history of it for future use and for legal
protection.
Construction Network uses a rarity smacking of a
data processing throwback -- a system that relies on placing its own processing
units and screens in contractors' offices. That setup avoids problems with
outdated machines and conflicts in software and the need for specialists at the
companies, Mr. Wallace said.
"This is also the construction industry,
where the person who is sitting at a desk drinking coffee waiting for a
download is getting paid $27 an hour," said Mr. Wallace, whose
nine-employee company is based in Middleburg Heights.
But the hardware strategy also hikes the price.
The package costs upwards of $315 a month.
Charles Marshall, president of Marshall
Construction Co. of Richfield, is among the first 10 general contractors to
agree to go onto the system. He said he was attracted by Construction Network's
ability to provide secure, private connections, which are valuable for
contractors specializing in design-build projects. Secrecy is prized in such
projects, and the jobs are rarely publicly bid.
Construction Network joins those local groups providing
online services to the construction industry.
Builders Exchange, a Brooklyn Heights trade group
for construction contractors, operates an Internet-based public bidding system
for its members. Executive director Gregg Mazurek said members pay fees of $575
a year and can add the system's plan services for another $600 a year.
"Once contractors get a job, we're out of the
loop," Mr. Mazurek said. He described the Builders Exchange system as an
online construction job reporting service, an electronic version of the
traditional industry
plan room.
Mr. Mazurek credits Builders Exchange's system for
boosting its membership rolls and doesn't believe Construction Network will
harm the group. He acknowledged the need for private communication exists, and
said his group plans an option within the next 60 days allowing a contractor to
post only his or her own plans and specs on an area of the site.
The operator of one web-based online bidding
system said he believes Construction Network's costs are prohibitive.
"Nobody's going to buy it," said Bob
Fortney, president of both Constructionbidding.com Inc. and the Fortney &
Weygandt Inc. general contracting firm in North Olmsted.
"This is construction; you have enough
problems with people spending $20 a month," Mr. Fortney said. "A very
limited number of people are going to spend money for a service like this, but
I'm not one to sit in judgment on someone else's plan."
Mr. Fortney's system relies on registered sponsors
paying $3 per set of drawings plus a quarter a page to post plans on the web
site. Mr. Fortney launched the Internet company 18 months ago with his own
money after developing a system for his own firm's use. He said he now gets
100,000 hits a week on his site.
"I didn't think the industry
was ready for it," Mr. Fortney said. "Every day, I've been proven
wrong."
For his part, Mr. Wallace said the cost of his
approach is worth it for the virtues of the system. And, he added, "I'm
not having any trouble signing anyone up." He said 100 users have pledged
to work on the system when it's launched.
Mr. Wallace said he and an investor he wouldn't
identify spent $1 million creating Construction Network. He estimates the
company will be profitable within six months. He's also scouting out-of-town
locations to launch it; they include Columbus, Detroit, Tampa, Fla., and the
Virginia suburbs of Washington, D.C.
And five years out?
"We've not looked that far," Mr. Wallace said.
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